Fortified ready-to-eat cereal made with whole grain makes a nutritious choice. Learn why it’s what you want in your breakfast bowl.
Cereal Provides Nutrition
The vast majority of whole grains - about 57% - are consumed at breakfast.
Fortified cereals provide more iron, folic acid, zinc, B vitamins and fiber than any other conventional non-cereal breakfast choice. Many fortified cereals also add vitamin A, thiamin, niacin, calcium, phosphorous, magnesium and/or potassium. When combined with fortified milk, the levels of healthful nutrients in cereals provide for a nutrient-dense breakfast meal.
Calcium and Vitamin D
Research estimates that nearly 1 in 10 American kids are deficient in vitamin D and about 6 in 10 kids don't get the recommended amounts of calcium.
Vitamin D and calcium are critical nutrients for strong, healthy bones. Vitamin D enables the body to absorb calcium, so calcium can do its work of helping build and maintain strong bones and teeth.
New studies also show that vitamin D may reduce the risk of a number of chronic diseases, including cardiovascular disease and diabetes. Since vitamin D occurs naturally in foods that it’s hard to get enough of, choosing calcium and vitamin D-fortified foods becomes important.
Whole Grain Goodness
In a 12-year study of more than 70,000 nurses, those who ate more whole grains weighed less than those who ate fewer whole grains.
Why are whole grains so good? They contain vitamins, minerals and hundreds of other phytonutrients. They also contain fiber. Together these components perform in even more powerful ways than they do individually.